London-based BabyMel™ began in the spring of 2006 when a busy but disorganized mum realized she needed something to help her tote gear with her kids on trips the park, the playground, shopping and so on. A bag was imagined and then made real with the help of a clever friend who happened to be an excellent seamstress. Not only was the bag wonderful for toting diapers, wipes, snacks and toys, it had a wipe–clean lining, padded changing mat and insulated bottle holder along with built–in stroller straps so the bag could go everywhere with minimal fuss. Friends loved the bag and soon there were more, from a striped satchel for afternoons in the park to a stylish messenger bag that makes a cool and casual man–bag. Dads and mums love BabyMel™ diaper bags because they are designed with busy parents in mind. Features include insulated pockets, easy grab handles, a padded changing mat and plenty of pockets for all your baby essentials.