Introduced in 1867, the Arm & Hammer? brand was originally associated with washing soda and baking soda; the brand was created by and is a registered trademark of New Jersey-based-Church & Dwight Co., Inc., a manufacturer of household products. Today the sodium bicarbonate, also known as baking soda, a pure, versatile, effective, environmentally safe and economical ingredient, is incorporated into a variety of baking, household and personal care products; it is an effective yet gentle cleanser, odor neutralizer and a real alternative to harsh chemicals. It is safe for use around children and pets. The product line includes Curtain Fresh? odor neutralizing window curtain panels; antiperspirants and deodorant with natural deodorizers; nasal care such as Simply Saline? baby nasal mist; kids and adults toothbrushes and electric toothbrush replacement heads; toothpastes and whitening systems and more.