The Atkins nutritional approach began when John Atkins read a research paper about a low carbohydrate diet; in 1972 he published Dr. Atkins Diet Revolution which introduced the concept of the ketogenic diet. Today the brand encompasses an extensive line of low carbohydrate products such as snacks, meals and meal replacements designed to promote a nutritious diet. Whether you're trying to lose weight or maintain your optimal weight, the Advantage Bars and Shakes are a delicious and nutritious way to help you to reach your goals; they offer a powerful life-time approach to successful weight loss and weight management. The low carb diet products include protein rich milkshakes; low carb snack bars; tasty and nutritious meal replacement bars; low carbohydrate treat bars; nut chew bars; granola bars; breakfast bars; chocolate candies and more. Satisfy your hunger between meals and satisfy your taste cravings with Atkins.