Since 1945 the Aveeno? mission is to use high?quality ingredients sourced from nature to create healthy skin care and hair care solutions for people of all ages. The earliest efforts resulted in a finely milled colloidal oatmeal bath which is still in use in many formulations to this day; the very origin of the company name came from the Latin word for oat, Avena sativa. When it comes to your little one's delicate skin and hair you want products crafted of only the safest natural ingredients, which are gentle enough for a newborn and designed to help protect, soothe, and heal even the most delicate skin. This is why the pediatrician recommended range of Aveeno? Baby products is so popular. Look to Aveeno? Baby for gentle baby wash, baby shampoo, unscented baby lotion, soothing baby diaper rash cream, baby soothing bath, baby sunblock lotion, and more. Count on Aveeno? for natural solutions at every age and every stage of life.