The BaByLiss PRO range of electrical hair appliances is designed for hair stylists - they've been in the beauty business for decades. Power, design, ergonomics and performance are the hallmarks of the brand and the range of products includes professional quality hair dryers, straighteners and curling irons, all employing cutting-edge technology designed to help you achieve salon-quality hair styling results at home. The hair dryers are rich with features including soft-touch rubberized housing designed to reduce fatigue, multiple heat and speed settings for maximum versatility and state of the art drying innovations such as ceramic technology with far infrared heat to deliver more even drying which helps to reduce drying time and results in smoother, shinier hair. The professional quality hair straighteners employ ceramic plate technology to quickly produce ultra-high heat for optimal results. Style like a pro with BaByLiss PRO.