Founded in Germany in 1919, family operated Beurer specialized in electric blankets and heating pads; from the mid 1980s on, the company expanded its product portfolio to encompass bathroom, diagnostic and kitchen scales along with a variety of health and well-being and beauty and fitness products. Today the business remains under the ownership of the founding family; innovation and unyielding development of new products are hallmarks of the brand. A U.S. subsidiary was launched in 2010 to offer German engineering in health and well-being at its best to the North American market. The product line includes ultra modern digital glass bathroom scales; sleek and stylish digital body analysis scales; modern digital scales with large, easy to read displays; LCD digital bath scales; stainless steel mirrored bath scales; sophisticated large platform, extra large LCD display body analysis scales and more.