When four guys, all dads, each faced the daunting prospect of safely bathing a slippery, soapy and squirmy baby, the decided they needed to find a way to relieve their struggle and worry ?It wasn't pretty but it was the beginning of Blooming Bath?. The four fathers founded the company in hopes to develop a safe, fun and frankly fantastic way to bathe a baby. The result was a booming success ? today the range of baby bath products includes tub inserts, baby washcloths and scrubbies, all designed with family in mind. The Blooming Bath? is a soft, supple insert that fits perfectly into any sink and cradles your baby for a comfortable bath?time experience. When baby grows and graduates to a tub, the insert does too. The insert is machine washable and dryer safe. Clever bath accessories include super?soft baby washcloths and flower?shaped plush baby bath scrubbies ? the perfect bathtub accessory. Make a splash with a Blooming Bath?.