Part of the Summer Infant family of brands, Born Free? began in 1996 when three dads were concerned about the potentially harmful chemicals such as BPA and PVC found in baby products. Since feeding your baby is one of the most special ways to bond and nurture your child, they wanted to make it as safe and natural as possible. The result is a range of baby bottles and nipples designed to meet your baby feeding needs, whether you are breastfeeding, formula feeding or both; the products are intended to help reduce your baby's gas pain, fussiness and other colic symptoms. The unique nipple design lets your baby control the flow of the milk while the bottles closely mimic your natural milk flow. Over time, the product range of baby feeding items has grown to include nursing shawls, bibs, burp cloths, formula dispensers, bottle warming, feeding pillows, bottle washing and bottle sterilizing systems and nursing aids such as night lights and comfort pillows.