It took a pharmacist who was also a father of four to come up with the ultimate diaper cream ? George Boudreaux was both a dad and a pharmacist in the late 1970s and he dealt with a lot of diaper rash, both while advising customers and in his own home. He didn't think much of what was sold on the shelf so he came up with his own special remedy (with the help of a pediatrician). Word spread and one day someone came in and asked for "some of that butt paste", at that exact moment, a brand was born. Diaper rash care is at the heart of Boudreaux's Butt Paste?. While you can't always prevent diaper rash, you can always take steps to minimize the chance? the cleaner and drier you keep your baby's skin, the fewer problems you will have. The range of products includes original, all natural and maximum strength diaper creams, each designed to protect chafed skin due to diaper rash and help seal out wetness. Kick some rash with Boudreaux's Butt Paste?.