In 1921, Max Braun®, a mechanical engineer, launched Braun® in Germany. From its humble beginnings as a small engineering shop, over the next 70 years the brand evolved from making radios and electric shavers, which it remains known for to this day, to manufacturing a host of consumer appliances. Today the product line focuses on shaving and grooming, health and wellness, clocks and watches. Key items include cordless wet and dry shavers, men's shaving systems, exfoliation systems, electronic ear thermometers; wall and desk clocks, travel alarm clocks, weather station digital alarm clocks and clock radios along with a stylish range of digital and analog wristwatches. Minimalist design, clean classic lines and engineered German precision are all hallmarks of the line; the brand was closely linked with the concept of German modern industrial design and the combination of functionality and technology.