Formerly known as the Blue Ridge International Products Company, Brica? has been keeping kids safe and comfortable in the car for over 20 years. In 2011, the company was renamed Brica?; with that came the expanded goal of providing parents smart solutions to make every day parenting easier ? at home, in the car, the park or on the go. The products are designed to work well, look good and be easy to use. The product range includes baby travel aids such as auto window shades, kick mats, seat guards, seatbelt adjusters, baby car mirrors, car seat organizers, car seat totes and covers, travel booster seats, drink holders snack holders; baby bath aids including bath kneelers, infant baths, bath toy organizers, bath spout covers and bath pitchers; everyday helpers such as stroller organizers, high chair seat covers and baby backpacks. Each item is thoughtfully designed with safety and ease of operation in mind.