When an enterprising fellow set out to fulfill his vision of optimizing normal tap water in West Germany in 1966, a family business was born. Named after his daughter; Brita® is considered a world market leader in home water filtration products. The goal then and now was simple - to transform ordinary tap water into healthier, great-tasting water. While many people choose to buy bottled water, by filtering water at home you can enjoy healthier water, reduce plastic waste and save money too. The product line focuses on a range of water pitchers and carafes which feature a water filtration insert designed to remove 99% of the lead that may be in water. Also, water pitchers and carafes help reduce mercury, copper and benzene content found in tap water; the line also includes replacement filters and tap and faucet filters so you can enjoy better-tasting water directly from your tap. Use Brita® filtered water for cooking, coffee, tea, plants, and pets or simply to quench your thirst because it tastes great.