Built NY? was started ? where else, Manhattan in 2003; the brainchild of three friends who sought to build design-focused products that were innovative and unusual. Two of the three founders have a design background and met in graduate school at Cranbrook Academy of Art. The three men share an entrepreneurial spirit which led them to develop a range of innovative products; designed to support a recreational lifestyle and make every day more enjoyable. Today the company is part of the Lifetime Brands, Inc. family of kitchenware and lifestyle products. All of the products share a common bond in the innovative use of neoprene, the same materials wetsuits are made from. The products range includes printed wine totes; iPad?, kindle and various handheld electronics protective sleeves along with a range of colorful and practical baby products such as diaper totes, pacifier holders, diaper clutches and changing pads.