Founded in 1996, New Jersey-based Buy Buy Baby was a privately held retailer of infant and toddler merchandise with 8 stores in the mid-Atlantic region; the business was acquired in 2007 by Bed Bath & Beyond. Today the company operates 90 stores across the United States, marketing both brand name and proprietary baby goods. Known for variety, quality and value, the buybuyBABY? brand encompasses a range of baby care essentials manufactured to strict specifications. The infant and baby products line includes ultra absorbent and comfortable disposable diapers in a range of sizes designed to fit newborn infants to children weighing up to 32 pounds; fragrance free baby wipes with natural aloe and vitamin E; sensitive wipes with soothing chamomile; lightly scented wipes; thick, quilted hypoallergenic and alcohol-free baby wipes and more. The baby care essentials are a must for any baby registry and a practical new baby or baby shower gift.