Originally part of McNeil Consumer Healthcare, the Carefree? pantyliner was launched in 1976; it was the very first panty liner ever marketed. The product introduction created a new category in the feminine hygiene product arena, targeting the ?fresh-dressed woman? and the brand continues to dominate the category. The Carefree? brand is now owned by Energizer Holdings and maintains a significant share of the US sanitary protection market. The product line includes coverage plus pantiliners with an 8-hour control system; original unscented long pantiliners; Acti-Fresh? Body Shape? long pantiliners; unscented regular pantiliners; unscented pads; unscented thong pantiliners designed especially for use with thing underwear; thin pads and more. Adhesive ensures the pads and pantiliners stay in place; enjoy freshness and feel confident every day whether you need comfortable absorbency or discreet protection.