It began as a cable television channel in 1996 when Discovery Communications launched Discovery Kids specifically to air quality programming for children with an emphasis on nature, science, wildlife and real?world adventures. Today the Discovery Kids? brand covers a wide range of educational toys and juvenile products designed to stimulate curiosity, an interest in science and all things squishy, yucky, noisy and fun. It's cool to be smart; encourage an interest in science and discovery with challenging interactive games and toys designed to educate and engage your little one. The thoughtfully designed range of products includes activity kits such as pottery wheels, construction forts and magnet tiles; interactive devices such as USD compatible digital cameras and exploration laptops; maze games and functional room d‚cor including bed canopies and alarm clocks. Smart fun begins with Discovery Kids?.