Founded in 2002 by a mom who is both an herbalist and a nurse, Oregon-based Earth Mama? believes in the natural process of birth and the healing power of nature; with a mission to provide safe, herbal alternatives for pregnant, postpartum and breastfeeding women , the company seeks to help educate people about traditional plant medicine and safe personal care. The product focus is on natural pregnancy products, breastfeeding products, alternative healthcare, all-natural baby products and postpartum recovery products. Product safety is of the utmost importance; every product is made with only natural and organic, worry-free ingredients. Selections include Earth Mama Angel Baby? nipple butter, an all-natural and lanolin-free cream that provides soothing relief to sore nipples; natural stretch mark oil; new mama bottom spray for relief for prenatal hemorrhoids and postpartum soreness; specially formulated organic herbal teas and more.