Founded in 2001, privately-held, Massachusetts-based Fitness EM, LLC designs, engineers and markets personal training and wellness products designed exclusively for women by women; the company strives to empower women with solutions that educate, motivate and inspire them to lead an active and healthy lifestyle. The company holds multiple patents and markets goods under a variety of brands; Empower? is part of the Fitness EM brand portfolio. The exercise and well-being products revolve around fitness, strength training, toning, core training, cardio, yoga, walking, stress relief and wellness; selections include smart phone sport arm bands; safety walking weights with LED lights; yoga mats; core fitness balls; 3-in-1 kettlebells with whole body workout instructional DVDs; workout DVDs; fit discs with specialty C3 fusion workout DVDs and more. Be active, be healthy and be strong with Empower?.