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Founded in 1930, New York?based Fisher?Price? was created to make better toys ? ones that appealed to the imagination and did something new, surprising and funny. The fundamental toy?making principles centered on intrinsic play value, ingenuity, durability, action and good value for the money. The toys were an instant success and in subsequent years have become highly sought after collectibles; the company has created approximately 5,000 different toys since the early 1930s. The brand has been a subsidiary of Mattel since 1993 and in 1997 Mattel decided to market all of its preschool products under the Fisher?Price? brand. Today the legendary brand encompasses everything from infant toys and baby bedding to children's furniture and baby gear. Notable products include juvenile furniture such as cribs, toddler beds and dressers; baby gear such as high chairs, playards, bouncers and sleepers; baby and children's bedding; baby, toddler and preschool toys; Little People? and more.