Established in 2007, Florida-based FridaBaby specializes in offering Swedish baby products parents actually need for important stuff like breathing. Some of this stuff can also be gross; in fact, the company specializes in baby products designed to address gross things like snot and gas. FridaBaby has developed a cult-like following with ENTs, pediatric nurses, doulas, midwives, lactation consultants and parents because the products are smart yet simple and effective. The product line began with an ingeniously simple nasal aspirator from Sweden that actually works called the NoseFrida, the Snotsucker allows you to keep your baby's nostrils clear naturally; replacement nasal aspirator filters are also offered. NoseFrida is easy to clean, dishwasher safe, and BPA & phthalate free. FridaBaby also developed The Windi, which allows you to give your baby safe and effective gas relief, naturally.