Founded in 2007, Colorado-based KIDS Embrace brings a design team with over 60 years experience in engineering and manufacturing child safety equipment to help save children's lives. Over 80% of child restraints are being used improperly the team at KIDS Embrace wants to change those statistics by developing an industry leading child safety seat with unmatched safety, appearance, quality and comfort. The result is not only a fun product but one of the safest seats available. Kids love the product line because their favorite characters are along for the ride. The rigorously tested line of car seats includes Batman, Batgirl, Superman and Supergirl deluxe no back booster seats along with SpongeBob SquarePants, Batman and Ninja Turtle deluxe combination booster/car seats. The combo booster/car seats have an extended use 5-point harness system and a larger seat designed to safely accommodate your growing child.