As natural as breastfeeding is, sometimes mom can use a little help. Lansinoh? was started in 1978 when a young mother in Oregon sought relief for her cracked nipples by using all natural lanolin. Soon she was buying large containers and repackaging it into to smaller jars for sale to other breastfeeding moms ? she founded Lansinoh? in 1984 and the rest is history. Today the company is the number one breastfeeding brand, developing and marketing a range of natural, safe and effective products designed to ensure breastfeeding success. The product line includes pumps and breastfeeding accessories such as hands free pumping bras, manual breast pumps, electric breastpumps, breastmilk storage bags and disposable nursing pads; innovative feeding bottles and nipples designed especially for breastfed babies; toddler feeding aids and the original lanolin nipple cream which is safe for both mother and baby.