Josie Natori made a name for herself in investment banking before she decided to become an entrepreneur ? her first foray into fashion was with some embroidered peasant shirts from her native Philippines which she had lengthened and made into sleep shirts, thus entering the lingerie business. This was at a time when lingerie was either frumpy or lewd; Natori introduced the concept of casual, comfortable yet stylish lounge and sleepwear. Founded in 1977, today The Natori Company is a New York based leading luxury design house and one of fashion's most recognizable brands. The flagship brand, Natori, encompasses sleepwear, home textiles, bath and accessories. The luxury bedding and bath collection includes sheet sets; duvet covers; bathrobes; bed runners; European pillow shams; decorative pillows; bedding ensembles; bed skirts; reversible coverlets; bolster and toss pillows; bath towels and more.