Established in 1990, New York based OXO is a manufacturer of kitchen utensils, offices supplies, and housewares. The business began when the founder noticed his wife, who had mild arthrit's, was having difficulty gripping ordinary kitchen tools; embracing the philosophy of Universal Design, which means the design of products usable by as many people as possible, he saw an opportunity to create more comfortable cooking tools and a business was launched. Today the company remains dedicated to providing innovative consumer products that make everyday living easier and markets goods under several brands; the OXO tot line offers parents thoughtful products that help guide, nurture and care for their little ones. Specifically designed to address the needs of babies and toddlers, the product line includes baby feeding solutions, baby and toddler bath solutions, baby seating and safety, potty solutions, food storage solutions and more.