Founded in 2007, New York based Prepara is dedicated to creating high-quality kitchenware products that are ingenious, novel and utilitarian. The company founders collaborated on hundreds of products, including some of the world's most famous kitchen tools; their design experiences in the category prompted the creation of a new company intent on offering kitchen tools designed to take the drudgery out of cooking. The innovative range of food preparation products includes the ultimate cookbook holder, complete with a built-in weights and measurements table; a cleverly designed collapsible potato masher that folds flat for storage; a brilliant heat-resistant silicone roasting aid; a thoughtfully designed salad dressing mixing bottle and more. Each kitchen tool is designed to enhance your cooking experience, simplify food preparation and allow you to enjoy spending time with family and friends around the table.