New Jersey-based Primo was launched in 1994 in order to provide bigger, better, brighter baby products: the high quality items every parent needs for their baby. The award-wining products address common parenting concerns including bathing, safety and toilet training; where possible, items such as the plastic baby baths and toilet trainers are made in the United States in the company's injection molding factory. Products are lead free, BPA free and phthalate free. The product line includes baby necessities with timeless designs that never go out of style; products include durable polypropylene non-toxic plastic infant bath seats, the Eurobath, baby bathtub, the innovative Euro Spa baby bath and changing center, a safe and sanitary folding potty seat with handles, lightweight children's step stools and indoor/outdoor playard cabanas. Style, quality, safety and functionality are hallmarks of the brand.