The American children?s television series Sesame Street? premiered in November, 1969; the educational content has been viewed by 95% of all American pre-schoolers and has spawned a wide range of ancillary products. The original goal of the show was to help prepare young children for school; today the mission is to use the educational power of media to help all children reach their highest potential. The company markets a diverse range of children?s products and educational toys featuring the popular and much-loved characters depicted on the show. Products include interactive Play-a-Sound books, plush toys, board books, book sets, toddler bedding, pacifier holders, toddler briefs, travel potties, children?s step stools, tub bumpers, potty trainers, plush collections, fizzy tub water coloring tablets, hand puppets, full-size puppets, inflatable bathtubs, splash mats, shopping cart covers, tub treads, DVDs, dolls, kid?s socks and more.