Founded in 2007, privately held South Carolina–based Sheex® was started by two former University of South Carolina women's basketball coaches; it is the first company to create bedding and sleepwear inspired by athletics and crafted from advanced performance technical fabrics. Having pioneered the performance home category, the company utilizes cutting–edge fabric technologies and patent pending production methods to create bedding products with more breathability and more effective transfer of body heat compared to traditional cotton bedding. The fast-drying performance bedding wicks moisture, keeping you cool, dry and comfortable. The product line includes cooling mattress pads; down alternative Egyptian cotton comforters; down alternative bed pillows; performance sheets; performance bedding including duvet cover sets, pillowcases and European pillow shams; European white down comforters; technical sheet sets and more.