The tommee tippee? brand was launched in America over 50 years ago and then introduced to the UK in 1965; today it is the brand leader in baby accessories in the British market. While the company is particularly well known for its award-winning line of Closer to Nature? newborn feeding equipment, its name originated from a baby cup with a rounded, weighted base that makes it impossible to tip over. The UK-based company?s goal is to provide innovative products that promote progressive development of children while ensuring a joyful experience for parents. The range of innovative, intuitive baby products encompasses infant feeding, infant soothing, toddler feeding and diapering. Notable products include Closer to Nature? newborn baby bottles and starter sets, sensitive tummy baby bottles, travel bottles and food warmers, electric bottle and food warmers, electric steam sterilizers, microwave steam sterilizers, silicone nipples, baby wipes, formula machines and more.