Founded in 2011, New York-based Ubbi? is all about innovative products designed and created with parents and children in mind; the high quality products are easy to us and help to simplify parents? lives while keeping babies happy and safe. Design and value are hallmarks of the brand. The company launched with an award-winning diaper can of steel that is renowned for its ability to achieve maximum odor control coupled with the convenience of being cleverly designed to use any standard trash bag or reusable cloth liner instead of requiring costly custom liners. This breakthrough in the diaper disposal market helped to put the company on the radar screen of parents worldwide. The carefully conceived product line includes the original and still revolutionary powder-coated steel diaper pail that simply does not absorb odors and may be used with both disposable and reusable diapers along with eco-friendly coordinating cloth diaper pail liners and plastic bag liners.