The UK-based family business behind Vital Baby? has been innovating and developing ideas and products for the baby product industry since the 80?s and launched a line of baby feeding products in the 90?s; in early 2005 the Vital Baby? range of baby feeding products was born. The brand is known for quality, innovation and the family values that inspired its creation; today the brand has expanded to include a range of innovative BPA-free baby products such as bath toys and teethers designed to make parenting enjoyable. Select products include a range of safe phthalate free bath toys that are fun for your little ones at bath time. The colorful play and splash bath toys with squeeze and squeak features are designed for little hands; characters include ducks, frogs, jungle critters and sea creatures. Make a splash with baby bath toys designed for use by infants from birth through the toddler years.