Founded in 1968 in Texas, Helen of Troy Limited is a leading consumer products company known for new product innovation, superior product quality and competitive pricing; the company designs, develops, imports, markets and distributes brand-name household, personal care and healthcare/home environment consumer products under a variety of respected brand names. Wigo Europe is part of the Helen of Troy personal care products portfolio; the focus is on hair brushes, hair grooming and hair styling products. Select high quality hair accessories include genuine and 100% natural boar bristle wood hair brushes that create body and shine; the brushes come in various styles including cushion paddle brushes, round brushes and teasing brushes. Boar bristles boost circulation in the scalp, help to spread essential natural oils and allow for damage-free styling. Additional items include professional quality ceramic barrel styling brushes.