New Jersey-based Matrixx Initiatives, Inc. is a consumer healthcare company engaged in the development of innovative and convenient over-the-counter self-healthcare products designed to offer consumers better ways to feel better. The company markets goods under a variety of brand names; invented in 1990, the brand name Zircam comes from a combination of the words "zinc" and "ICAM-1." Zinc is an essential mineral that has been found to be effective in shortening colds and relieving cold symptoms. ICAM-1 is the receptor that the most common cold virus, rhinovirus, binds to in the nose and throat to cause colds. The homeopathic product line includes ultra cold remedy melts designed to reduce the severity of cold symptoms, sore throat, stuffy nose, sneezing, coughing and nasal congestion; extreme congestion relief nasal gel; allergy relief nasal gel; RapidMelts? plus Vitamin C cold relief tablets and more.