Ever wonder why the finest European luxury hotels almost exclusively use white bedding? White lightens and brightens any room, making it feel larger and airier than it is; a crisp white comforter or sheet conveys cleanliness at a glance - you can rest easy as you drift off to a blissful night’s sleep on white luxury bedding. Such bedding is complex to craft - while a print or color might hide shoddy craftsmanship, lesser materials or an inferior weave, white sheets, blankets and pillow cases show every imperfection, and there are none to be found when you invest in premium quality fine linens.