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Brite 3.38 fl. oz. Instant Color Purple Hair Color

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Brite 3.38 fl. oz. Instant Color Purple Hair Color. View a larger version of this product image.
Brite 3.38 fl. oz. Instant Color Purple Hair Color. View a larger version of this product image.
Brite 3.38 fl. oz. Instant Color Purple Hair Color. View a larger version of this product image.
Alternate image 0 for Brite 3.38 fl. oz. Instant Color Purple Hair Color
Alternate image 1 for Brite 3.38 fl. oz. Instant Color Purple Hair Color
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Ready for Pickup when store opens at 11 AM
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about the product

Brite Instant Color Purple Hair Color provides a moisturizing formula that conditions while transforming your hair with color that lasts 5-30 washes, leaving it silky and smooth.
  • Color lasts 5-30 washes, with a gradual and even fade
  • Hydrating formula
  • For all hair types
  • Paraben- and animal testing-free
  • 3.38 fl. oz.
  • Imported
  • skuId: 20723323

The Department of Brands Ltd.
Sydney, NSW, 2000, Australia

Directions 1. Lighten (bleach hair) following the directions on the lightening kit if needed. Wait 48-72 hours to apply me after lightening. 2. You need to do a strand test to check out how we look together before full head application. 3. Shampoo and dry your hair. 4. Protect your hands with rubber gloves and your hairline with petroleum jelly to prevent color staining. Protect clothing. 5. Empty into a bowl and apply me to your hair in downward strokes. You may want to use a tint brush. Massage me into your hair to ensure even coverage. 6. After 10 minutes, check the color of a strand by removing excess cream. Some hair may need longer. Leaving me on longer will not damage your hair, but it may increase the staying power of the color. 7. Rinse thoroughly with cool water until the water runs clear. It's best to rinse hair in a basin or in a way that minimises contact with your face and body. (Don't rinse me off in the shower.) Take as much care rinsing as you did during application. Please protect your hands. Dry and style as usual. 8. The color will fade over 5 to 30 washes, depending on your hair. All hair is different and the color and fading will depend on your hair type and the condition of your hair, as well as previous coloring and treatments.

Warnings Keep out of eyes. If contact does occur with your eyes, rinse with warm water and contact a doctor. Do not ingest me, and make sure you keep me out of reach of children. A patch test is advised to check for allergic relations. Ensure that care is taken during application to prevent staining of clothing, floors, walls and soft furnishings. Remove spills quickly by wiping up excess cream, then use the appropriate home cleaning product to clean the surface.

Ratings & Reviews

Ratings Snapshot

2 reviews ·

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0 recommendations

Customer Reviews

Showing 8 out of 2 reviews



Great for temporary change. KarlaMichelle63 ·
Recommended Not Recommended

Fast acting. No odor. The color was more royal purple - not the color of the package. Didn't lighten my 50% grey hair ahead of using the product so it is livable since it is temporary. This review was collected as part of a promotion, and the opinions are my own.

Pastel Perfection! bmkk ·
Recommended Not Recommended

I am obsessed with purple!! I've always been too scared to try any colored dye and I am OBSESSED with the Pastel Purple!! Super easy to use and leaves my hair feeling healthy. Definitely purchasing again!

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Please be aware we've temporarily extended our delivery time frames due to Covid 19 precautions at our facilities. The extended time frames will be reflected in the estimated delivery date shown at checkout.

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Free Standard Shipping with any online purchase of $39 excluding gift cards and store pick up items (merchandise subtotal is calculated before sales tax, gift wrap charges, and after any discounts or coupons). Truck delivery and shipping surcharges on over-sized or extremely heavy items will still apply (these charges are indicated on the appropriate product information pages and will be displayed in the shipping subtotal of your order). Products qualifying for Free Shipping will be identified with "Standard – free”. If you select a shipping method other than Standard, shipping charges will apply.

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