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Clairol® Natural Instincts Ammonia-Free Semi-Permanent Color 12 Toasted Almond/Lt. Golden Brown

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Clairol® Natural Instincts Ammonia-Free Semi-Permanent Color 12 Toasted Almond/Lt. Golden Brown. View a larger version of this product image.
Clairol® Natural Instincts Ammonia-Free Semi-Permanent Color 12 Toasted Almond/Lt. Golden Brown. View a larger version of this product image.
Clairol® Natural Instincts Ammonia-Free Semi-Permanent Color 12 Toasted Almond/Lt. Golden Brown. View a larger version of this product image.
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about the product

Clairol Natural Instincts Ammonia-Free Semi-Permanent Color is formulated to add color and shine, with pure aloe, chamomile, and ginseng to hydrate your hair during coloring. This ammonia-free formula won't lighten hair, it enhances your color.
  • Natural Instincts with an ammonia free formula, gives you healthier-looking (vs untreated), radiant color With aloe, vitamin E coconut oil
  • Less damaging
  • 10 min ammonia-free hair color
  • Blends away grays
  • Lasts 28 shampoos
  • Healthier-looking radiant color
  • Color lasts up to 6 weeks
  • Imported
  • skuId: 13291926

P & G
Cincinnati, OH 45202


Read and follow instructions carefully.


Colorant: Water/Eau, Hexylene Glycol, Ethanolamine, p-Phenylenediamine, Propylene Glycol, Trisodium Ethylenediamine Disuccinate, ,N-Bis)2-Hydroxyethyl)-P-Phenylenediamine Sulfate, Soytrimonium Chloride, Fragrance/Parfum, Ethoxydiglycol, Oleth-5, C11-15 Pareth-9, Resorcinol, Oleth-2, M-Aminophenol, Dilinoleic Acid, Cocamidopropyl Betaine, Tall Oil Acid, Erythorbic Acid, Sodium Sulfite, Oleamide MIPA, C12-15 Pareth-3, 1-Naphthol, Oleth-10, Panthenol, EDTA< Tocopherol, Ascorbic Acid. Color Activator: Water/Eau, Hydrogen Peroxide, Acrylates Copolymer, Steareth-21, Oleth-2, PEG-50 Hydrogenated Palmamide, Oleth-5, Acrylates/Steareth-20 Methacrylate Copolymer, Oleyl Alcohol, Etidronic Acid, Disodium EDTA, Simethicone, Sorbitan Stearate, PEG-40 Stearate, Cellulose Gum, ColorTreat Color Conditioning Treatment: Water/Eau, Bis-Hydroxy/Methoxy Amodimethicone, Stearyl Alcohol, Cetyl Alcohol, Stearamidopropyl Dimethylamine, Glutamic Acid, Fragrance/Parfum, Benzyl Alcohol, Panthenyl Ethyl Ether, Citric Acid, EDTA, Sodium Chloride, Cocos Nucifera (Coconut) Oil, Carthamus Tinctorius (Safflower) Seed Oil, Panthenol, Trimethylsiloxysilicate, Aloe Barbadensis Leaf Juice, Methylchloroisothiazolinone, Methylisothiazolinone. ColorFresh! Revitalizer: Water/Eau, Cetearyl Alcohol, Propylene Glycol, Petrolatum, Mineral Oil/Huile Minerale, Dimethicone, Phenoxyethanol, Fragrance/Parfum, Cetrimonium Chloride, Hydroxycetyl Hydroxyethyl Dimonium Chloride, Methylparaben, Propylparaben, Disodium EDTA, Behentrimonium Chloride, HC Red 10, Soytrimonium Chloride, HC Red 11, 4-Hydroxypropylamino-3-Nitrophenol, Basic Violet 2, Sodium Hydroxide, HC Blue 15.


Can cause allergic reactions follow the safety warnings. Important Safety Warnings: Hair color products may cause allergic reactions, which in rare cases can be severe. Tattoos may increase the risk of allergy to this product. Conduct a skin allergy test 48 hours prior to each application, even if you have already used coloring products before. Remember to buy the product 48 hours in advance. Do not use this product if you have experienced any reaction to hair color products or have sensitive, irritated or damaged scalp. In these cases, do not conduct the skin allergy test and consult a doctor before using any hair color product. Read an follow instructions carefully. In rare cases, use of hair colorants has been associated with temporary or permanent skin depigmentation (skin lightening or loss of color). If you notice any skin depigmentation or other unexpected reaction such as pain or severe itching, discontinue use immediately. This product contains ingredients that may cause skin irritation on certain individuals and a preliminary test according to accompanying directions should first be made this product must not be used for dyeing the eyelashes or eyebrows. To do so many cause blindness. Product not intended to be used on children. Keep out of reach of children.

shipping & returns

Please be aware we've temporarily extended our delivery time frames due to Covid 19 precautions at our facilities. The extended time frames will be reflected in the estimated delivery date shown at checkout.

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Free Standard Shipping with any online purchase of $39 excluding gift cards and store pick up items (merchandise subtotal is calculated before sales tax, gift wrap charges, and after any discounts or coupons). Truck delivery and shipping surcharges on over-sized or extremely heavy items will still apply (these charges are indicated on the appropriate product information pages and will be displayed in the shipping subtotal of your order). Products qualifying for Free Shipping will be identified with "Standard – free”. If you select a shipping method other than Standard, shipping charges will apply.

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Ratings & Reviews

Ratings Snapshot

5083 reviews ·

Would Recommend

1233 recommendations




Ease of Use

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Most Helpful Positive Review
Color was awesome but the revitalizer is terrible!!! dingaling ·
Recommended Not Recommended

The color turned out awesome, came out the way I expected. 2 weeks later I used the revitalizer like the directions told me to... big mistake!!! It turned the top layers of my hair a reddish orange shade!! I'm not sure what to do, thinking about getting another box of color and hoping it turns out the way it did before but I'm scared to. Anybody else have the same problem, what did you do???



Ease of Use

Most Helpful Critical Review
Worst Product Ever Wesley ·
Recommended Not Recommended

I don't recommend this product!! It doesn't cover my grey hairs at all! I've done everything as in instruction I have no idea what could possibly went wrong. Give me mine money back!



Ease of Use


Hello, I know how disappointing it is when you dont receive the gray coverage you were expecting. We’d love to help, so you do not feel as though your money was wasted. Please call one of our expert color consultants at 1-800-CLAIROL (1-800-252-4765) to share the details of your experience in a one-on-one consultation.

Customer Reviews

Showing 8 out of 5083 reviews



Anjuman ·
Recommended Not Recommended

It was good for hair but litte colour drop on my window area while i coloured my hair.colour was stuck with my window sheet,and i tried a lot but its not clearing.its very bad my window place looks very odd.


We are sorry to hear that our product stained your window. To better assist you with this situation, please give us a call at 1-800-252-4765, we will be happy to help you!

Buyer beware Vegan is not the same color Vegan is not black ·
Recommended Not Recommended

I bought #2 black Noir Vegan and it is not black, it is Pinot Noir black just like the wine. Make sure your box doesn't say Vegan.


Hello! We are sorry to hear that the product you purchased was not what you expected. Rest assured, we only updated our packaging with the Vegan claim, but our product inside is the same great formula you know and love! From your picture, it looks like the product may have oxidized prior to use. Please give us a call at 800-252-4765 so we can further assist you. We look forward to your call!

Doesn’t cover roots MGuerra ·
Recommended Not Recommended

I bought two boxes in case one wasn’t enough for the length of my hair. With the first one I followed the retouch instructions and my roots weren’t covered at all, with the second box I decided to go with the first time users instructions and same result. This happened to me with a one tone darker, so… sorry, this product definitely does not make the cut covering roots.


Hello! We are sorry to hear our Natural Instincts product didn't cover your roots. Natural Instincts is designed to blend up to 35% of gray hairs. If you want full coverage, we recommend you trying our permanent hair color Nice 'n Easy. If you need help selecting a shade of Nice 'n Easy, please give us a call at 800-252-4765. We look forward to speaking with you!

Perfect tone robinwrigley0 ·
Recommended Not Recommended

I truly don't know why this has such bad reviews. I've been getting my naturally brunette hair salon dyed blonde for 4+ years. I recently decided I wanted to go back to my natural color and used this to go brown. Gave me beautiful coverage, super shiny. I have used boxed dye before and hated it because it gave me a "shoe polish" look with no dimension. This had amazing color! Will definitely be using this to give my hair a nice look until all of the blonde is grown out.

Natural looking Maddy23 ·
Recommended Not Recommended

I have been using Natural Instincts for years. I love the results as my hair color has dimension and shine. Grays are a bit harder to cover, but they are still not gray...just a lighter shade of the hair color

Color is great and greys are gone Amy2022 ·
Recommended Not Recommended

First time coloring my own hair and this product was perfect. Easy to use. Covered all the greys. No harsh smell since no ammonia. I sent my hairdresser who is also a friend pictures and she thought it looked great too. Hair also feels great too.

Natural looking Fungey ·
Recommended Not Recommended

I recently used this product for the first time. I love how it left my hair sooo naturally black and shiny. No harsh smells and it doesn't irritate the scalp. Love it

Horrible Product 3003 ·
Recommended Not Recommended

I would have chosen a ZERO, if that was an option. Does Clairol not see all these negative reviews? There are more negative reviews than positive. This new formula is HORRIBLE!!!! My hair is brassy and DRY! BRING BACK THE OLD SEMI PERM FORMULA. WHY IS CLAIROL NOT LISTENING TO ITS CUSTOMERS?


We are sorry to hear about your experience with our Natural Instincts product and we appreciate you letting us know that it made your hair brassy and dry. This is not the experience we want you to have. To better assist you and help you find the hair color you love, please call us at 1-800-252-4765. We look forward to speaking with you!

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