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Manufacturer
John Frieda
Cincinnati OH 45214
Directions:After shampooing with Violet Crush Shampoo, generously apply the Purple Toning Mask evenly through wet hair and comb through. Leave on 1-3 minutes, and not more than 5 minutes, rinse well. Wash hands immediately. Use weekly or as needed until desired toning results are achieved. To Perform a Patch Test: 48 hours prior to use, clean a small area of skin behind the ear or on the inner surface of the forearm with soap and water or alcohol, apply a small quantity of the product to the area and allow to dry. After 24 hours, wash the area with soap and water. If the area has no irritation or inflammation, sensitivity to the product is unlikely.
Ingredients:Water, Cetearyl Alcohol, Dimethicone, Behenamidopropyl Dimethylamine, Cetyl Esters, Erythritol, Fragrance, Phenyl Trimethicone, Benzyl Alcohol, Lactic Acid, Propanediol, Dimethyl Isosorbide, Propylene Glycol, Quaternium-80, Disodium EDTA, Glycine, Malic Acid, Hc Blue 16, Basic Violet 2, Benzoic Acid, Hexyl Cinnamal, Limonene, Linalool.
Warnings:This product contains ingredients, which may cause skin irritation on certain individuals and a preliminary test according to accompanying directions should first be made. This product must not be used for dyeing the eyelashes or eyebrows; to do so may cause blindness. Do not apply to a sensitive, irritated or damaged scalp. Discontinue use if rash or irritation occurs. Keep out of reach of children. For external use on scalp hair only. Avoid contact with fabrics & household surfaces to prevent staining. If contact occurs, clean immediately.
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I was a very happy and loyal fan of the extra strength serum for over a decade it seems, but when I noticed the new packaging I was worried. And sure enough, I was right. This new formula is awful! Much thinner consistency — you can immediately tell by just tipping the bottle slightly, and my hair just doesn’t look or feel the way it always has. If this formula remains, I’ll do my research and switch to another product. Very unhappy.
Originally posted on johnfrieda.com
Have used for many years. I have to be careful and not spray too much as it can turn your hair to stone if too much spray.
Originally posted on johnfrieda.com
This new formula it’s terrible! Bring back, the original formula.
Originally posted on johnfrieda.com
I have been using this product for many, many years and it worked great. Since it changed to an oil, my hair looks just awful. I wish you would go back to the old formula so I don't have to look for something else.
Originally posted on johnfrieda.com
My mother in law bought it for me along with another leave in conditioner. I didn’t think it would do anything for my hair but it actually did! My hair is hydrated and very shiny! It barely has any scent but that is still good.
Originally posted on influenster.com
I have to say I admire this product from John Frieda! It’s makes my hair feel like it’s silky and sooo soft! Love it so much and won’t put anything else on my hair!
Originally posted on influenster.com
Was always the best serum on the market, Ive used the original formula since its launch. The new formula does nothing for my naturally curly hair and is as good as useless. There are now alternatives which are as mediocre. Seriously gutted at this change as my hair is just not the same.
Originally posted on johnfrieda.com
I have been using the old formula for 20-25years and the new replacement simply does not work. It’s very thin and completely useless for frizzy hair.
Originally posted on johnfrieda.com
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{{/clientName}}Please be aware we've temporarily extended our delivery time frames due to Covid 19 precautions at our facilities. The extended time frames will be reflected in the estimated delivery date shown at checkout.
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