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{ "prodId": "1020341008", "siteId": "BedBathUS", "initOrigin": "https://www.bedbathandbeyond.com" }
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John Frieda Midnight Brunette® 8.3 fl. oz. Color Deepening Shampoo

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John Frieda Midnight Brunette® 8.3 fl. oz. Color Deepening Shampoo. View a larger version of this product image.
John Frieda Midnight Brunette® 8.3 fl. oz. Color Deepening Shampoo. View a larger version of this product image.
John Frieda Midnight Brunette® 8.3 fl. oz. Color Deepening Shampoo. View a larger version of this product image.
John Frieda Midnight Brunette® 8.3 fl. oz. Color Deepening Shampoo. View a larger version of this product image.
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$9.99
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$7.99
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highlights

about the product

Add richness and depth to your shade of brunette with the John Frieda Midnight Brunette Shampoo, formulated to enhance your natural tones for more intense shades of brown.
  • Intensifies rich, dark tones
  • Infused color for a deeper shade
  • Formulated with cocoa and evening primrose oil
  • Paraben free
  • Ammonia and peroxide-free
  • Safe for use on natural or color-treated hair
  • 8.3 fl. oz.
  • Made in USA
  • skuId: 20341008

Manufacturer
Kao
Cincinnati, OH 45214

Directions

Gently massage shampoo into wet hair, lather and rinse well. For a surge of deep, rich color, follow with midnight brunette intense color deepening conditioner.

Ingredients

Water, Sodium Laureth Sulfate, Sodium Lauryl Sulfate, Gylcol Distearate, Cetyl Alcohol, Sodium Chloride, Betaine, Fragrance, Cocamide MEA, Lactic Acid, Malic Acid, Cocamidopropyl Betaine, Benzyl Alcohol, Sodium Hydroxide, Disodium EDTA, Guar Hydroxypropyltrimonium Chloride, Ext. Violet 2, Orange 4, Yellow 10, Glycine, Oenothera Biennis (Evening Primrose), Oil, PPG-9, Propylene Glycol, Theobroma Cacao (Cocoa) Extract, Methylchloroisothiazolione, Methylisothiazolinone.

Warnings

Caution: For external use only. Do not apply to a sensitive, irritated or damaged scalp. Discontinue use if rash or irritation occurs. Keep out of reach of children. When contact occurs with skin, fabric, or household surfaces, clean immediately to prevent staining.

shipping & returns

Please be aware we've temporarily extended our delivery time frames due to Covid 19 precautions at our facilities. The extended time frames will be reflected in the estimated delivery date shown at checkout.

Free Standard Shipping on Orders Over $39

Free Standard Shipping with any online purchase of $39 excluding gift cards and store pick up items (merchandise subtotal is calculated before sales tax, gift wrap charges, and after any discounts or coupons). Truck delivery and shipping surcharges on over-sized or extremely heavy items will still apply (these charges are indicated on the appropriate product information pages and will be displayed in the shipping subtotal of your order). Products qualifying for Free Shipping will be identified with "Standard – free”. If you select a shipping method other than Standard, shipping charges will apply.

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Ratings & Reviews

Ratings Snapshot

4.221276595744681
234 reviews ·

Would Recommend

208 recommendations

5
106
4
99
3
14
2
8
1
8

Quality

Value

Write A Review
Most Helpful Positive Review
This product line has solved my biggest hair color problem - brassiness between coloring. EP517 ·
Recommended Not Recommended

I have been looking for something to tone down my brassiness in between coloring. I was thinking I might have to resort to additional treatments (i.e. semi-permanent or a rinse in between permanent color). I wasn't even sure if that would work, plus a hassle for yet another process. Amazingly with the Visibly Deeper product line, I can now "cure" my brassiness ridiculously easily as I wash my hair! I'm thrilled! I saw instant results! Plus the products are gentle on my hair. I've colored my hair for about 8 years now because of the gray that has infiltrated my warm medium brown hair. My hair gets brassy after about 2 weeks from coloring and continues to increase brassiness until my next color. Looks horrible. This product line completely fixes the problem because it contains tint. It also "covers" my gray roots too. I'm not sure if it's actually depositing color on the gray or if the overall "color refresh" camouflages the gray roots. All I know is I have FINALLY found the solution to my brassiness woes with the added benefit of diminishing the appearance of gray roots between coloring! I've been using for about a month now (I wash my hair approx 3 times a week), and this is my routine: (1) Brilliant Brunette Visibly Deeper Shampoo (2) Brilliant Brunette Visbily Deeper Color Deepening Treatment (3) Brilliant Brunette Visibly Deeper Conditioner


4

Quality

Most Helpful Critical Review
Build up elektra ·
Recommended Not Recommended

I had purchased the Brunette Shampoo and Conditioner in the past. And really liked it my hair smelled great and was always soft and silky after use. I hadn't used it in a few years. And a couple of weeks ago I purchased these products again. Now I am experiencing like a build up on my scalp and my hair is dried out. I never had a problem with my scalp or hair drying out so bad. What a waste of money I don't have. I'm not going to purchase this again unless they go back to there original formula.

1

Quality

1

Value

Response
|

Hi @Elektra- We are so sorry that you had a negative experience with our Visibly Deeper Shampoo, this product was newly introduced in 2016. We would recommend you try our MultiTone Revealing Shampoo which we have had on the market for quite some time and is great to bring moisture to your brunette hair.

Customer Reviews

Showing 8 out of 234 reviews

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Brilliant Brunette Multi-Tone is much better Autumn Girl ·
Recommended Not Recommended

Visibly Deeper is no competition for Multi-Tone. Multi-Tone make my hair sleek and beautiful, Visibly Deeper not so much. I will continue to use Multi-Tone till I cannot get it anymore.


3

Quality

3

Value


Response
|

Thank you for sharing your experience with us! We hear you, and we'll be sure to share your thoughts on the Visibly Deeper Shampoo with our internal teams.

Pretty good rayr19 ·
Recommended Not Recommended

I bought it after seeing an advertisement. It turned out to be a good shampoo for my brunette color treated hair. It gives a subtle shine and luster with a hint of color. I just wish it had some more pigment to it.



Aubrey ·
Recommended Not Recommended

I have used this for years and I love it! My hair did not show all the gray. Finally decided to let my hair go silver, I'm almost 70. Yea! Great product!


5

Quality

5

Value


Why mess with perfection Nellie ·
Recommended Not Recommended

Brilliant Brunette Visibly Deeper made my hair look better than it had in years. Extremely disappointed that it is no longer available.



Response
|

Hi there, thanks so much for reaching out! John Frieda Brilliant Brunette Visibly Deeper® Color Deepening Shampoo is still available. You can find the product here https://www.johnfrieda.com/en-us/products/brilliant-brunette/shampoo-for-brunettes/. Please call us if you have any additional questions at 800-521-3189.

Disappointing Dwrw ·
Recommended Not Recommended

I agree with the last review. The midnight brunette is not the same as the brilliant brunette. So disappointing.


1

Quality

1

Value


Response
|

We're so sorry you aren't loving our new formula! We value your feedback, and we'll be sure to relay your thoughts to our product development teams.

Dissapointed of the new formula anastasiakur ·
Recommended Not Recommended

My hair is very picky and I tried literally all shampoos available on market, including very expansive ones. The original Brilliant Brunette was my favorite shampoo and the only one that worked well with my hair from roots to ends and I used it for years. Unfortunately, the formula change to Midnight Brunette is not good at all. My scalp became very flaky and itchy; the ends are super dry. I understand that moving towards "paraben free" is a modern marketing move, but now I am stuck again with no idea what to do with my hair. Dear team of John Frieda - if you have any leftover stock of the old formula - I will buy it all! But for now - two stars for the updated version.


2

Quality

5

Value


Response
|

We're so sorry you aren't loving the new formula! We value your feedback, and we'll be sure to share your thoughts with our internal teams. In the meantime, please give us a call at 800-521-3189 so we can find out what happened there and further assist.

Nice conditioner for darker hair. angelar230 ·
Recommended Not Recommended

I loved this conditioner when I had a darker hair color. It left my hair soft and shiny. It seemed to bring out nice tones in my hair. It also had s nice smell.



great shampoo stacih8 ·
Recommended Not Recommended

I love how shiny this makes my hair. It isn’t too ridiculously priced. I mean, there are some cheaper shampoos but I feel like this is reasonably priced for how well it works. Repeat customer. Very happy with this product. John Frieda Brilliant Brunette Visibly Deeper Shampoo - 8.3 fl oz



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color safe shampoo color shampoo john frieda semi permanent hair color safe semi permanent hair color semi permanent hair color shampoo and conditioner for colored hair

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