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{ "prodId": "1012526075", "siteId": "BedBathUS", "initOrigin": "" }
shop John Frieda

John Frieda® Sheer Blonde® 8.45 oz. Highlight Activating Shampoo

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about the product

The John Frieda Sheer Blonde Highlight Activating Shampoo is formulated with sunflower and white tea to beautify even the lightest shades in hydration and shine.
  • The John Frieda Sheer Blonde Highlight Activating Shampoo is perfect for lighter blondes that need an extra boost in their hair care routine
  • Cleanse and brighten your blonde hair
  • Formulated with sunflower and white tea, Sheer Blonde Highlight Activating Brightening Shampoo gently removes dark, dull build-up, so you can reveal a full spectrum of blonde tones
  • Non-color depositing
  • Safe for use on natural or color-treated hair and for use on highlights & lowlights
  • 8.45 oz.
  • Made in USA
  • skuId: 12526075

Cincinnati, OH 45214


Gently massage into wet hair, lather and rinse well. For optimal brightening results, follow with Sheer Blonde Highlight Activating Brightening Conditioner.


Water, Sodium Laureth Sulfate, Sodium Lauryl Sulfate, Cocamidopropyl Betaine, Sodium Chloride, Cocamide MEA, Fragrance, Silicone Quaternium-18, Glycol Distearate, Benzyl Alcohol, Guar Hydroxypropyltrimonium Chloride, Trideceth-6, Disodium EDTA, Trideceth-12, Malic Acid, Glycine, PPG-9, Helianthus Annuus (Sunflower) Seed Oil, Stearoxypropyl Dimethylamine, Propylene Glycol, C14-28 Isoalkyl Acid, Sodium Hydroxide, Caramel, C14-28 Alkyl Acid, Methylchloroisothiazolinone, Stearyl Alcohol, Methylisothiazolinone, Camellia Sinensis Leaf Extract.

shipping & returns

Please be aware we've temporarily extended our delivery time frames due to Covid 19 precautions at our facilities. The extended time frames will be reflected in the estimated delivery date shown at checkout.

Free Standard Shipping on Orders Over $39

Free Standard Shipping with any online purchase of $39 excluding gift cards and store pick up items (merchandise subtotal is calculated before sales tax, gift wrap charges, and after any discounts or coupons). Truck delivery and shipping surcharges on over-sized or extremely heavy items will still apply (these charges are indicated on the appropriate product information pages and will be displayed in the shipping subtotal of your order). Products qualifying for Free Shipping will be identified with "Standard – free”. If you select a shipping method other than Standard, shipping charges will apply.

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Ratings & Reviews

Ratings Snapshot

545 reviews ·

Would Recommend

201 recommendations




Write A Review
Most Helpful Positive Review
I stray, but always return CJoy ·
Recommended Not Recommended

I keep trying other like products, but always return to these products. My only wish is that it were sulfate free and organic, but you can't have everything.





Most Helpful Critical Review
greater healthier looking hair mikey ·
Recommended Not Recommended

I used this shampoo about a week ago and already im getting compliments on how healthy my hair loojs





Customer Reviews

Showing 8 out of 545 reviews



Does not weigh my hair down and easy to find. jenniflyga ·
Recommended Not Recommended

This is by far some of the best blonde activating shampoo and conditioner. I have fine hair and I love how it does not weigh my hair down. I also love that a little goes a long way. I also love that I can find this in most stores, which makes it easy to get when I run out while traveling.

Does well on hair Bed Bath & Beyond Customer ·
Recommended Not Recommended

Does well on hair without drying it out. Nice smell and makes hair really soft. It keeps my bleached blonde hair looking shiny and bright. I keep it on deck at all times to keep my hair pretty and not all brassy like some products do. I like this over purple shampoo all day. John Frieda Highlight Activating Brightening Shampoo Lighter Blondes

Not the best shampoo hollysue21 ·
Recommended Not Recommended

Gave this a try and didn't work for me. I had my hair done and thought this might do well but left it pretty dry.


Thanks for the feedback! We're so sorry you weren't fully satisfied with this shampoo. We'll be sure to share your experience with the team!

Love this Shampoo Bed Bath & Beyond Customer ·
Recommended Not Recommended

Love this shampoo for between highlighting sessions. Smells great and really helps my hair hold onto the pigment in my hair.

love it sarahf319 ·
Recommended Not Recommended

This shampoo is really nice makes my highlights pop and leave my hair very shiny I use this all the time and I would definitely recommend

This product is amazing kimberlytownes ·
Recommended Not Recommended

This product is amazing love the way it looks after using and so love tI will be using this product for a long time .he ways it leaves my hair feeling .

I love this product Bed Bath & Beyond Customer ·
Recommended Not Recommended

I love this product and use this occasionally as a “purple shampoo.” I was honestly shocked at how well it actually did tone my hair against my salon purple shampoos. It definitely seemed to have made my highlights pop more

I’ve used better amandas814 ·
Recommended Not Recommended

not a huge fan, doesn’t keep my blonde as toned as I would prefer. The scent does not last very long. It is a cheaper product if that’s what your budget needs. It lathers fine but I’m looking for more than just a good lather.


We're so sorry you didn't love this shampoo! We value your feedback, and we'll be sure to share your thoughts with our internal teams.

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blonde shampoo and conditioner color shampoo hair shampoo shampoo and conditioner shampoo and conditioner for colored hair shampoo for blonde colored hair

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