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John Frieda Sheer Blonde® Go Blonder 8.3 fl. oz. Lightening Shampoo

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John Frieda Sheer Blonde® Go Blonder 8.3 fl. oz. Lightening Shampoo. View a larger version of this product image.
John Frieda Sheer Blonde® Go Blonder 8.3 fl. oz. Lightening Shampoo. View a larger version of this product image.
Alternate image 0 for John Frieda Sheer Blonde® Go Blonder 8.3 fl. oz. Lightening Shampoo
$10.99
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$8.79
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Take your blonde 2 shades lighter with the John Frieda Sheer Blonde Go Blonder Shampoo, formulated with citrus and chamomile to gradually lighten your shade with each use.
  • Gradually lighten your shade of blonde
  • With citrus and chamomile
  • Go 2 shades lighter (when using the Go Blonder system of shampoo, conditioner and spray)
  • Ammonia and peroxide-free
  • Safe for use on natural or colour-treated hair
  • 8.3 fl. oz.
  • Made in USA
  • skuId: 20340957

Manufacturer
Kao
Cincinnati, OH 45214

Directions

Work gently through wet hair, lather, rinse well and follow with Sheer Blonde Go Blonder Lightening Conditioner. Use daily to optimize lightening.

Ingredients

Water, Sodium Laureth Sulfate, Sodium Lauryl Sulfate, Lactic Acid, Glycol Distearate, Cetyl Alcohol, Betaine, Fragrance, Cocamidopropyl Betaine, Cocamide MEA, Benzyl Alcohol, Guar Hydroxypropyltrimonium Chloride, Sodium Hydroxide, Sodium Chloride, Disodium EDTA, Malic Acid, Glycine, PPG-9, Stearoxypropyl Dimethylamine, Yellow 10, C14-28 Isoalkyl Acid, Butylene Glycol, Crocus Sativus Flower Extract, Curcuma Longa (Turmeric) Root Extract, C14-28 Alkyl Acid, Propylene Glycol, Methylchloroisothiazolinone, Stearyl Alcohol, Methylisothiazolinone, Ext. Violet 2, Orange 4, Vitis Vinifera (Grape) Juice Extract, Chamomilla Recutita (Matricaria) Flower Extract, Citrus Medica Limonum (Lemon) Peel Extract, Helianthus Annuus (Sunflower) Seed Extract, Glycerin, Alcohol, Vitis Vinifera (Grape) Seed Extract, Tocopherol, PEG-40 Hydrogenated Castor Oil.

Warnings

Caution: For external use only. Keep out of reach of children. Avoid contact with fabrics and household surfaces to prevent staining. If contact occurs, clean up immediately.

Ratings & Reviews

Ratings Snapshot

4.228334956183057
2054 reviews ·

Would Recommend

1046 recommendations

5
1112
4
535
3
229
2
120
1
58

Quality

Value

Write A Review
Most Helpful Positive Review
It actually works! uluxx ·
Recommended Not Recommended

I bought this shampoo in the summer hoping it would lighten my hair, and it did just that. I wasn't sure if it would work after looking up before and after pictures and watching review videos, but it actually worked and looked very natural too.


5

Quality

5

Value

Most Helpful Critical Review
New formula is not the same, makes hair greasy and flat and dull, no brightening. DebbieO ·
Recommended Not Recommended

I have been using the sheer blonde go blonder original shampoo and conditioner for real blondes for over a year. I LOVED IT! My hair stays lighter and brighter after each use. I knew it would end. YOU CHANGED THE FORMULA! oh no! I went to buy my great working, wonderful shampoo and conditioner at the store and to my shock, It was there, but new improved formula. I used it. It is not the same shampoo or conditioner at all. My hair is not light and fluffy, it is now dull and greasy. I am a true blonde with thin, dry hair and do not wash my hair daily, but with the new formula, I have to because my hair looks like it has not been washed at all for a week! This is soo bad. Your old formula 5 stars, your new formula 1 star. I had to go to another store and found a few left over old bottle on the shelf and I bought all of them. I will continue my quest to get the old formula. I used it this morning and my hair is back to the beautiful, brightened, lighter fluffy hair I have been getting from your old formula for a year. WHY MESS WITH A GOOD THING!

2

Quality

Customer Reviews

Showing 8 out of 2054 reviews

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Go blonder samanthas635 ·
Recommended Not Recommended

This go blonder shampoo gradually lightens for sun kissed blonde hair. Has citrus and chamomile for a shine look. Help you go 2 shades lighter . Best if used with conditioner.


Image from reviewer: 40312db8-83be-513f-a851-7f307874716d

Amazing product shellzmarie ·
Recommended Not Recommended

I love this product so much. It really helps brighten your blonde highlights and keeps them vibrant and soft. Anytime I use this shampoo it always gives me such a beautiful platinum color that I'm in love with. I recommend this hair product it's great.



Did not work, damaged my hair. LH2245 ·
Recommended Not Recommended

I used the shampoo and conditioner for a few months and my hair color did not change at all. I have natural darker blonde hair which has never been colored. This damaged my hair, making it very dry and prone to breakage. I was very disappointed with the results and sad that my previously healthy hair is now damaged with no lightening.


1

Quality

1

Value


Lightens and Brightens melsvibes ·
Recommended Not Recommended

If used, don’t use all the time. Over use of this product dries out your hair. However, when used a few times a month, it does help with getting some nice highlights/lightening up your hair so that is the reason for the 4 stars!



This works ashleyb6c4f ·
Recommended Not Recommended

This is a product that actually works. My hairdresser even remarked on it. It has a good texture and aroma, rinses easily, is easy to use, doesn't leave a mess in the shower and cleans my hair beautifully.



Works minimally for brunettes Masara ·
Recommended Not Recommended

So I use a bottle or two of this shampoo each summer and go back to regular shampoo in the winter. The pictures is the lens of my hair is lighter then the roots now because this picture was taken in December. So it works to lighter but nothing dramatic, like a dark caramel. I’m not an expert in hair so idk how damaging it is tbh. It should be ok if u don’t use it consistent for like 6 year or something


4

Quality

5

Value

Image from reviewer: d0a0e28b-933d-57f3-8312-cd46056e5b8b
Image from reviewer: d0a0e28b-933d-57f3-8312-cd46056e5b8b

Damaging ryank9100 ·
Recommended Not Recommended

I bought and used this shampoo tonight to help my daughter lighten up her blonde hair. My daughter is 9 yrs one and has really healthy hair; no autoimmune issues to comprise her hair health. After just lathering the shampoo in her hair I had to teach her the value of wall art on the shower wall due to the amount of her hair loss. After rinsing, her hair was so dried out I had to use a deep conditioner in for 5 mins just to revitalize her hair health. Post shower, I applied an Aegean oil and leave in conditioner and advised her to just let her hair air dry tonight, we will gently brush it tomorrow once it it dry. This is a brand new bottle with one use but we will be tossing it out tonight. It is too aggressive for healthy hair!



Notable difference. letscozzafrenzy ·
Recommended Not Recommended

After just one use I am noticing a difference so that to me says alot about this Go Blonder shampoo. It has a decent smell not too strong. The packaging is easy to store in the shower doesn't take up to much space.


Image from reviewer: 2c4a7832-9d70-5bb7-9b41-211d507d06f8
Image from reviewer: 2c4a7832-9d70-5bb7-9b41-211d507d06f8
Image from reviewer: 2c4a7832-9d70-5bb7-9b41-211d507d06f8
Image from reviewer: 2c4a7832-9d70-5bb7-9b41-211d507d06f8

shipping & returns

Please be aware we've temporarily extended our delivery time frames due to Covid 19 precautions at our facilities. The extended time frames will be reflected in the estimated delivery date shown at checkout.

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