Select a Store
Search Radius
Use Current Location
{ "prodId": "1017551370", "siteId": "BedBathUS", "initOrigin": "https://www.bedbathandbeyond.com" }
shop L'Oreal

L'Oréal® Root Rescue in 5G Medium Golden Brown

Write Review
Earn 60 points on this product!
  • Welcome Rewards™ members earn 10 points per $1
  • Welcome Rewards™+ members earn 50 points per $1
  • Welcome Rewards™ Credit Card holders earn an additional 50 points on every purchase
L'Oréal® Root Rescue in 5G Medium Golden Brown. View a larger version of this product image.
L'Oréal® Root Rescue in 5G Medium Golden Brown. View a larger version of this product image.
L'Oréal® Root Rescue in 5G Medium Golden Brown. View a larger version of this product image.
L'Oréal® Root Rescue in 5G Medium Golden Brown. View a larger version of this product image.
L'Oréal® Root Rescue in 5G Medium Golden Brown. View a larger version of this product image.
Alternate image 0 for L'Oréal® Root Rescue in 5G Medium Golden Brown
Alternate image 1 for L'Oréal® Root Rescue in 5G Medium Golden Brown
Alternate image 2 for L'Oréal® Root Rescue in 5G Medium Golden Brown
Alternate image 3 for L'Oréal® Root Rescue in 5G Medium Golden Brown
$5.99
Regular Price
$4.79
Get 20% off & earn 5% back in points with Welcome Rewards™+ Enroll Now
Spend $50 on all hair care product, get a $10 reward
Subscribe to this item
2 Weeks
3 Weeks
4 Weeks
5 Weeks
6 Weeks
7 Weeks
2 Months
3 Months
4 Months
5 Months
6 Months
12 Months
18 Months
24 Months
FREE Store Pickup
Out of stock
Unavailable
Same Day Delivery
Out of stock
Unavailable
Ship to Home
Est Delivery -
Out of stock at Clybourn Place Check Other Stores
Out of stock within 50 miles of 60614
Unavailable for delivery to 60601 Change Delivery Zip Code
Shipping to 60601 Change Zip Code
Free shipping on order over $39
Qty
1
2
3
4
5
6
7
8
9
10+
Get 20% off every time you shop & earn 10% back in points when you are approved for Welcome Rewards credit card. No annual fee Apply Now

details

highlights

about the product

L'Oréal Root Rescue covers 100% grays and matches your shade with a low-ammonia formula, with built in conditioning that delivers seamless color from root to tip
  • Precisely and gently covers roots in just 10 minutes
  • Root Coloring Kit level 3 Permanent
  • Low ammonia color gel with built-in conditioning
  • 100% gray coverage
  • Built-in conditioning
  • Medium Golden Brown
  • 1 application
  • Made in USA
  • skuId: 17551370

Manufacturer
L'Oréal
New York, NY 10017

Directions

Important: Follow the usage advisory. Read and follow the insert. Store between 50 and 80 degrees F.

Ingredients

Color Gel: Aqua/Water, Alcohol Denat., PEG-4 Rapeseedamide, Glyceryl Lauryl Ether, Deceth-3, Propylene Glycol, Laureth-5 Carboxylic Acid, Ethanolamine, Dipropylene Glycol, Hexylene Glycol, Ammonium Hydroxide, Polyquaternium-6, Oleyl Alcohol, P-Aminophenol, M-Aminophenol, 6-Hydroxyindole, Polyquaternium-24, Ammonium Thiolactate, 2-Methylresorcinol, P-Phenylenediamine, Parfum/Fragrance, Resorcinol, EDTA, Erythorbic Acid. Conditioning Developer Creme: Aqua/Water, Hydrogen Peroxide, Cetearyl Alcohol, Trideceth-2 Carboxamide MEA, Ceteareth-25, Glycerin, Pentasodium Pentetate, Sodium Stannate, Tetrasodium Pyrophosphate, Phosphoric Acid.

Warnings

Haircolor can cause an allergic reaction which, in certain rare cases, can be severe. Therefore, you must follow these precautions: Do not use if you have already had a reaction to a haircolor product; you have a sensitive, itchy or damaged scalp. If you have a tattoo, the risks of allergic reaction may be increased. Perform a skin allergy test 48 hours before each use of this product (see insert). Remember to buy your product 2 days ahead of time. Avoid contact of this product with eyes and skin. If product gets into eyes, rinse immediately. Wear gloves provided in kit. Thoroughly rinse hair after application. Do not use over compound henna or progressive color. Wait at least 14 days after bleaching, perming or relaxing before coloring. Keep product out of the reach of children. Do not apply on children. This product contains ingredients which may cause skin irritation on certain individuals and a preliminary test according to accompanying directions should first be made. This product must not be used for dyeing the eyelashes or eyebrows; to do so may cause blindness.

shipping & returns

Please be aware we've temporarily extended our delivery time frames due to Covid 19 precautions at our facilities. The extended time frames will be reflected in the estimated delivery date shown at checkout.

Free Standard Shipping on Orders Over $39

Free Standard Shipping with any online purchase of $39 excluding gift cards and store pick up items (merchandise subtotal is calculated before sales tax, gift wrap charges, and after any discounts or coupons). Truck delivery and shipping surcharges on over-sized or extremely heavy items will still apply (these charges are indicated on the appropriate product information pages and will be displayed in the shipping subtotal of your order). Products qualifying for Free Shipping will be identified with "Standard – free”. If you select a shipping method other than Standard, shipping charges will apply.

See Full Shipping & Returns Policy

Ratings & Reviews

Ratings Snapshot

3.8923476005188067
771 reviews ·

Would Recommend

123 recommendations

5
380
4
175
3
73
2
39
1
104

Quality

Value

Write A Review
Most Helpful Positive Review
Love it .................. Mariebb ·
Recommended Not Recommended

I have been using Clairol Root Touch up for years but I decided to try L'oreal Root Rescue because my old brand was not covering the grey as well as I liked. I am absolutely THRILLED with my new find. The L'oreal Root Rescue covered my grey roots and my hair feels so soft and looks really shiny! Thank you L'oreal .....I will definately be using this product again and again!!!!


4

Value

Most Helpful Critical Review
Clumsy and Wasteful Applicator Moff ·
Recommended Not Recommended

I love Loreal products in general, but sorry, this one needs some improvement. The rather rigid applicator bottle is hard to squeeze so the product doesn't flow out evenly but in spurts and spits. That made application difficult for me, plus it's impossible to get all of the product out of the bottle so some is wasted. But worse, despite leaving it on my hair for at least 15 minutes, it didn't cover my gray anywhere near as well as its competitor, Clairol Root Touch-up, which I have been using for about 2 years. (Maybe it isn't the formula at fault for this so much as it is the clumsy applicator bottle, I can't be sure. A big difference in the two brands is that Loreal says shampoo after, Clairol says no need to shampoo, simply rinse the product out. Perhaps shampooing right away removes too much product so there isn't as good coverage??) I do love the conditioning effect of Loreal Root Rescue, but then that's not my primary goal when coloring gray, so on that note, I can't recommend this product. I will go back to my tried and true, easy to mix, easy to apply, Clairol Root Touch-up, which uses an open tray and brush rather than a hard-to-squeeze stiff bottle. (Loreal might be a worthy contender if it weren't for that stiff applicator.)

3

Quality

3

Value

Customer Reviews

Showing 8 out of 771 reviews

Filter

Sort

Highly Recommended Nel18 ·
Recommended Not Recommended

I have paid for top salon color for many many years. Started using this product when covid hit and will never pay salon prices again. Goes on easy and permanently colors. Great match. Get compliments all the time



Poor quality control Na766 ·
Recommended Not Recommended

I was pleased with this product in the past- but this time it left my roots dark brown. I have blonde hair and purchased med blonde. I believe the box was labeled incorrectly. I definitely will not purchase again. Thank goodness my hairdresser was available to repair the damage.



#9 color variance NJMC25 ·
Recommended Not Recommended

I’ve been a long time user of this product but have now experienced twice where the color in the box is red so I wind up throwing it away. I bought 2 boxes recently both from the same store and have attached a picture to show the difference in color when I went to use them. Why would the colors be different? I don’t like throwing away money and have now had to toss 2 boxes like this.



Response
|

Hi NJMC25. Thank you for reaching out to L'Oreal regarding the Magic Root Rescue. We are sorry to hear your mixture was different than usual. We’d like to help! Please call us at 800-631-7358, M-F, 9am-5:30pm, ET and provide us with your reference #21988772. Looking forward to hearing from you!

It did nothing Stacey ·
Recommended Not Recommended

I left this on for 12 minutes (medium brown #5) It did not work at all I do use L’Oréal excellence cream color medium brown and love it. I’ve used it for years. The root rescue doesn’t even compare.



Response
|

Hi Stacey! We are sorry to hear that our Magic Root Rescue did not give you the results you expected. Our root kit provides a quick fix between salon appointments or at-home colorings. We strive to deliver products that will be 100% satisfactory to our consumers and want to know when these expectations are not met. We will be passing on your comments to others in our team.

Disappointed Sue68 ·
Recommended Not Recommended

I bought this to cover up the grey in my part and hairline on the sides of my face. Really not a lot of grey, just trying to make it to my next hair color appointment. There is some coverage on my part however, barely any along the hairline. So disappointed



Response
|

Hi Sue68! Thanks for reaching out to us regarding Magic Root Rescue. We can understand how disappointing it is to try a new haircolor and not be satisfied with the results. We're sorry to hear you did not get good gray coverage with this product. We value consumer opinions and will share your comments with our teams.

Pandemic rescue! Pandemic help ·
Recommended Not Recommended

This is a wonderful product that has served me well during the pandemic. Excellent coverage that provides flexibility for scheduling hair appointments. Great job L’Oréal!



Labeled incorrectly Nnorma ·
Recommended Not Recommended

Are you all aware that the labeling on your Magic Root components are backwards? The color Gel is labeled “2” but the instructions call it 1, and the Developer is labeled “1” but is described as 2 in the instructions. Has no one ever caught this?



Not pleased Texan ·
Recommended Not Recommended

The gloves were difficult to put on. The smell was not pleasant. The bristles were tough and the solution did not come out smoothly instead it was drippy cause I had to squeeze so hard. The color was okay but not great. Used the soft black, it’s not a soft color, looks fake. I will not buy again.



Response
|

Hi Texan. Thank you for reaching out to L'Oreal regarding the Magic Root Rescue. We are sorry your results were not what you were expecting. We’d like to help! Please call us at 800-631-7358, M-F, 9am-5:30pm, ET and provide us with your reference #22241576. Looking forward to hearing from you!

related categories

We write really great emails.

We'll let you know about the latest deals & newest products. New subscribers get 20% off single item.

Please enter a valid email address.
Star Menu Close Down Chevron Search Gift