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L'Oréal® Paris Excellence Crème Hair Color in 9.5NB Lightest Natural

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L'Oréal® Paris Excellence Crème Hair Color in 9.5NB Lightest Natural. View a larger version of this product image.
L'Oréal® Paris Excellence Crème Hair Color in 9.5NB Lightest Natural. View a larger version of this product image.
L'Oréal® Paris Excellence Crème Hair Color in 9.5NB Lightest Natural. View a larger version of this product image.
L'Oréal® Paris Excellence Crème Hair Color in 9.5NB Lightest Natural. View a larger version of this product image.
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about the product

L'Oréal Paris Excellence Creme Triple Protection Hair Color revitalizes your hair with rich, radiant, even permanent color that covers resistant grays perfectly for a more youthful appearance.
  • Goes beyond nourishing to seal replenish and condition
  • Permanent hair color with a Pro-Keratine Complex
  • 100% long-lasting gray coverage
  • Rich deep radiant color
  • Non-drip formula coats every strand
  • Level 3 permanent
  • 95 NB Lightest Natural Blonde
  • 1application
  • Made in USA
  • skuId: 12922493

New York NY 10017


Read and follow the insert. Store between 50 and 80 degrees F.


Protective Color Creme: Aqua/Water, Cetearyl Alcohol, Propylene Glycol, Deceth-3, Laureth-12, Ammonium Hydroxide, Oleth-30, Hexadimethrine Chloride, Lauric Acid, Glycol Distearate, Polyquaternium-22, Ethanolamine, Silica Dimethyl Silylate, P-Phenylenediamine, Pentasodium Pentetate, Parfum/Fragrance, Sodium Metabisulfite, Resorcinol, Carbomer, Ascorbic Acid, M-Aminophenol, P-Methylaminophenol Sulfate, CI 77891/Titanium Dioxide, Linalool, 2,4-Diaminophenoxyethanol HCl, Butylphenyl Methylpropional, Dimethicone. Protective Creme Developer: Aqua/Water, Hydrogen Peroxide, Cetearyl Alcohol, Trideceth-2 Carboxamide MEA, Ceteareth-30, Glycerin, Pentasodium Pentetate, Sodium Stannate, Tetrasodium Pyrophosphate. Protective Pre-Color Serum: Aqua/Water, Cetearyl Alcohol, Glycerin, Trideceth-2 Carboxamide MEA, Ceteareth-30, Phenoxyethanol, Parfum/Fragrance, Hexadimethrine Chloride, Methylparaben, Polyquaternium-22, Pentasodium Pentetate, Hydrolyzed Oats, Butyl Paraben, Ethylparaben, Linalool, Benzyl Salicylate, Propylparaben, Isobutylparaben, Citric Acid, Amyl Cinnamal, Benzyl Benzoate, Citronellol, Geraniol, 2-Oleamido-1,3-Octadecanediol. Protective Ceramide-Protein Conditioner: Aqua/Water, Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Amodimethicone, Cetyl Esters, Isopropyl Alcohol, Hydroxypropyltrimonium Hydrolyzed Wheat Protein, Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde, Trideceth-12, Chlorhexidine Dihydrochloride, Panthenol, Candelilla Cera/Candelilla Wax, Benzyl Salicylate, 2-Oleamido-1,3-Octadecanediol, Alpha-Isomethyl Ionone, Methylparaben, Cetrimonium Chloride, Citronellol, Butylphenyl, Methylpropional, Parfum/Fragrance.


Haircolor products can cause an allergic reaction which, in certain rare cases, can be severe. Therefore, you must follow these precautions: Do not use if you already had a reaction to a haircolor product; you have a sensitive, itchy or damaged scalp. If you have a tattoo, the risk of allergic reaction may be increased. Perform a skin allergy test 48 hours before each use of this product (see insert). Remember to buy your product 2 days ahead of time. Avoid contact with eyes and skin. If product gets into eyes, rinse immediately. Wear gloves provided in kit. Thoroughly rinse hair after application. Do not use over compound henna or progressive color. Keep product out of the reach of children. Do not apply on children. This product contains ingredients which may cause skin irritation on certain individuals and a preliminary test according to accompanying directions should first be made. This product must not be used for dyeing the eyelashes or eyebrows; to do so may cause blindness.

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Please be aware we've temporarily extended our delivery time frames due to Covid 19 precautions at our facilities. The extended time frames will be reflected in the estimated delivery date shown at checkout.

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Ratings & Reviews

Ratings Snapshot

831 reviews ·

Would Recommend

525 recommendations




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Most Helpful Positive Review
GoingGray ·
Recommended Not Recommended

I loved my natural hair color and never wanted to color it, but with age comes gray hair... No one knew I was getting grays, but I could spot every single one and they bugged me so much. Every time I'd part my hair differently, one would pop up and I would have to pull it out. That went on for years and I kept getting more. At a glance, it still looked like I had none, but pulling them out wasn't working for me anymore. I couldn't get them all! Then, I finally made the decision to color my hair :( I did a lot of research to find the best product that I could use at home and found this. I am so happy with the results! I searched for all my grays when I was finished and couldn't find a single one! The color is just like my natural color and my hair is so soft. I really should have used this sooner! But you have to read the instructions carefully! The tubes are numbered, but they don't match the order on the instructions. I'm glad I took the time to read everything. If L'oreal could change that, it would be perfect!

Most Helpful Critical Review
Mparobek ·
Recommended Not Recommended

I was very disappointed in this product. My hair turned out much darker than box. I did not hate it. However, after the first time I washed it-the color faded a lot. It continued to fade each time I shampooed. I do not over wash my hair and I use color safe shampoo. I will not use again.


We are sorry to hear that this did not work for you and would like to assist you Please give us a call @ 1.800.631.7358 M-F 9Am-7PM ESt and give ref # 1469404

Customer Reviews

Showing 8 out of 831 reviews



Sad about the changes! Unhappy Deb ·
Recommended Not Recommended

[This review was collected as part of a promotion.] I have been a user of the Excellence Cream etc .... for years and have loved the results! It always covered my grey and gave me a nice, natural color. However, I'm not happy with the latest "version" of the product, that now no longer has the pre-treatment and instead there is a shampoo to use after rinse. That was all fine, however, something changed with the actual coloring because it did a terrible job of covering the grey!!!!


Hi There, Thanks for reaching out! We are sorry to hear our Excellence-Creme-Permanent-Triple-Protection-Hair-Color did not cover some of your gray. Gray hair is sometimes resistant to color. We will be passing your comments along. Thanks for your interest in Excellence Creme.

Reviewer received an incentive in exchange for their honest opinion.

Love it at my age!! LindaS ·
Recommended Not Recommended

I have tried so many. I absolutely love how this took to my hair. Love the color and shine. LOVE that after color shampoo!! I’m 60 years old and my hair is such an ugly dull gray naturally. I’m not ready for that.

Disappointed in Product Change vlm1955 ·
Recommended Not Recommended

I have been using your product for MANY years. I always use something in the medium to light blond color spectrum. Today I colored with Medium Golden Blonde and I was VERY disappointed to find out when I opened the box that you no longer include conditioner. Well of course I have some I use every day so I used it after rinsing, but I'm pretty disappointed, I guess instead of raising prices you just stopped including something we all expect to be included. Well there are plenty of other brands of hair color that still include conditioner, I'm switching. Disappointed.

Bring back the original Conditioner! Connie4 ·
Recommended Not Recommended

I’ve been using L’Oreal Excellence Creme 5 (medium brown) for about 20 years, and have been very satisfied. I like the tube of shampoo included in the box as an additional step for coloring. But… Why did you change the formula of the conditioner? I just colored my hair, and the new conditioner is terrible! My hair felt so dry after rinsing it out. The old tube of conditioner always lasts me from one coloring to the next. I’m glad I still have a little leftover from my last coloring. to use on my hair. Sadly, I’m going to have to search for and try other brands now to find one that has a decent conditioner.


Hi Connie4! Thank you for giving the L’Oreal Excellence Creme Haircolor shade 5 (Medium Brown) a try! We are glad to hear you enjoy the additional shampoo component. Thank you for letting us know you prefer the original formula for the conditioner. We appreciate your honest review and your comments will be shared with our product development team. Thanks so much for your interest in L'Oreal.

Brassy/ red color FIX Amy M ·
Recommended Not Recommended

L’Oréal excellence is the only hair color that colors my grays and does not wash out. I do have brassy and red I deer ones when I dye my hair. But I put purple/ blue toner in my hair (one bottle lasts) and it takes it out!

Brassy ASH blondes! 3 Strikes, you're out L'oreal! MiMi ·
Recommended Not Recommended

I have med/dark blonde hair with about 50-60% gray. I tried 3 ASH blonde shades over a period of a year, each more brassy than the next: 9A, 9 1/2A and 8 1/2A. I kept thinking I was going too light or too dark, and couldn't understand why all the ASH shades I tried turned orange. I had to spend more money on Kristen Ess toning kits to try and fix the color. I think there's something about my hair that is incompatible with L'oreal's formulas. NEVER AGAIN! I'm going to try Clairol's Natural Instincts again...BTW my eye color is GRAY and there's no option for that!


Hello MiMi! Thank you for sharing your experience after trying the Excellence Creme Haircolor. We are sorry to hear this product did not meet your expectations. All natural haircolor that is darker than pale blonde has red and gold pigments. When you lighten your natural color, these warm gold and red pigments are revealed. With most single-process permanent haircolors, you can lighten your hair only up to two shades lighter than your natural color without exposing these warm tones. If a brassy result is still achieved, the shade used may have been too light for your starting color. To correct this, after 48 hours and only if your hair is in good condition, you will need to color again with a darker shade. For more help selecting the perfect shade, you may wish to explore our Tools and Consultations Feature on our website. We appreciate you giving L'Oreal a try!

PINK? Baffled andPink ·
Recommended Not Recommended

I have used this product for years. Now all of a sudden my light blond hair is PINK. Not the color I chose.. I chose LightBlond 9,, What have you changed?


Hi Bafflled andPink- We are sorry you were not satisfied with the results you achieved with L'Oreal Excellence Creme Haircolor. We know how disappointing it can be to look forward to a new application of color only to find that your results are not what you expected. So that we can assist you please call our hair professionals at 800-631-7358 M-F 9am-5:30pm and provide the reference number 21881405. We look forward to hearing from you soon!

way darker than it says Jess ·
Recommended Not Recommended

I removed my black hair dye a month or two ago, so I had medium brown hair after that, and I decided to buy this hair dye- LIGHT brown, and It turned out almost black, so now I have to bleach my hair AGAIN!!!!!


Hi Jess- There are many reasons why haircolor results come out too dark. Unfortunately, there is no quick and easy way to lighten artificial color. Over time, as you shampoo your hair, the color will gradually fade and become lighter. You should wait until the color has faded significantly before you color again (about four weeks). Otherwise the result may be darker, even if you use a lighter shade. Next month, apply your haircolor following the instructions for a root touch-up application. If you need further assistance please feel free to call us @1.800.631.7358 M-F 9am-5:30pm EST with reference # 21881415.

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