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OGX 13 oz. Blonde Enhance Purple Fig & Iris Toning Shampoo

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about the product

The OGX 13 oz. Blonde Enhance Purple Fig & Iris Toning Shampoo helps extend the life of your color. Ideal for silver, pre-lightened or natural blonde hair.
  • Extends the life of your color
  • Ideal for silver, pre-lightened or natural blonde hair
  • Invigorates your senses with notes of blood orange, papaya butter and coconut milk
  • A highly pigmented formula to brighten and color-correct yellow tones and protect from color fade
  • 13 oz.
  • skuId: 20708610

J&J (Vogue)
311 Park Place Blvd, Suite 500
Clearwater, FL 33759

Directions Apply shampoo generously to wet hair, massage into a lather through to ends, rinse hair thoroughly. After shampooing, follow with conditioner. Results may vary.

Ingredient List Water (Aqua), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Hydrolyzed Keratin, Ficus Carica (Fig) Fruit Extract, Iris Germanica Florentina Root Extract, Polyquaternium-22, PEG-7 Amodimethicone, Linoleamidopropyl PG-Dimonium Chloride Phosphate, Polyquaternium-39, Glycerin, Sodium Hydrolyzed Potato Starch Dodecenylsuccinate, PEG-150 Pentaerythrityl Tetrastearate, PPG-2 Hydroxyethyl Cocamide, Propylene Glycol, Hexylene Glycol, Sodium Citrate, Citric Acid, Sodium Hydroxide, Sodium Benzoate, Fragrance (Parfum), Ext. Violet 2 (CI 60730).

shipping & returns

Please be aware we've temporarily extended our delivery time frames due to Covid 19 precautions at our facilities. The extended time frames will be reflected in the estimated delivery date shown at checkout.

Free Standard Shipping on Orders Over $39

Free Standard Shipping with any online purchase of $39 excluding gift cards and store pick up items (merchandise subtotal is calculated before sales tax, gift wrap charges, and after any discounts or coupons). Truck delivery and shipping surcharges on over-sized or extremely heavy items will still apply (these charges are indicated on the appropriate product information pages and will be displayed in the shipping subtotal of your order). Products qualifying for Free Shipping will be identified with "Standard – free”. If you select a shipping method other than Standard, shipping charges will apply.

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Ratings & Reviews

Ratings Snapshot

377 reviews ·

Would Recommend

61 recommendations




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Customer Reviews

Showing 8 out of 377 reviews



Works! lindsayo2e70 ·
Recommended Not Recommended

This is a great, budget friendly purple shampoo that works and smells great! Lathers well and does the job. I use with the lavender conditioner with great results.

Good Not Great pamover50 ·
Recommended Not Recommended

I bought this for my husband because he has gray hair and I thought he could use it to brighten it up. He only used it once! He thought it was too messy!

works so well alyssaw146 ·
Recommended Not Recommended

This purple shampoo worked SO good on my blonde balayage, naturally red, hair that every time I saw my family they would ask if I had my hair redone. This stuff WORKS!

it’s alright taylorm454 ·
Recommended Not Recommended

I’ve used this maybe 2- 3 times now? And have only seen a subtle difference. No sulfates which is nice. But it definitely is a gradual use product so it works over time the more you use it. Some of my hair is still yellow and some is now platinum blonde thanks to this. It is cheap though!

Great product! katiep182 ·
Recommended Not Recommended

I have rated this five stars as I continually rebut this product. It’s always In my bathroom. I have naturally blonde hair which I do have coloured every few months to lighten it a little and this really helps to re brighten my hair. I will say however that I have to change my shampoo and conditioner regularly as it almost stops working on my hair but I do always go back to this product however I only use this a few times a month, and it helps maintain not only my colour but doesn’t strip my hair and make it feel dry when washed. I also love the biotin and collagen shampoo/conditioner by OGX, these are great products which can be used daily without the overuse of chemicals that lost shampoos have in them.

Strong toning shampoo kingoftheleeches ·
Recommended Not Recommended

First off, I usually use actual toner when I bleach my hair but I was in a pinch and this was all I had. Turns out, it works even better than most toners. In just 2 washes my hair was platinum, and with continued use had reached almost white toned perfection. It smells great and doesn't leave my hair feeling dry after either.

blonde enhance + purple toning drops chenoaaw ·
Recommended Not Recommended

This product is small but can last a long time plus it’s so easy to use and work wonders! Just add a few drops to your fav shampoo or conditioner and poof, perfect colour again! The longer you leave on, the more toning effect you will see. It really shows the beautiful pigments of blonde in my hair so I would absolutely recommend this product to anyone with highlights/blonde hair. It’s also great for between colourings to keep your hair toned :)

Pretty good shampoo! I rachelled131b ·
Recommended Not Recommended

Pretty good shampoo! I bleached my hair to remove dye a while back but my natural hair color is blonde. I have hard water so the bleached part eventually starts looking coppery and 1 wash with this has it back to its silver blonde, plus it perks up my natural blonde too. Bonus: it smells kind of like bubblegum and its cheap!

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